How (not to) change people’s commuting behavior

//How (not to) change people’s commuting behavior

How (not to) change people’s commuting behavior

Harvard Business Review: Why It’s So Hard to Change People’s Commuting Behavior

Article published: Dec 24, 2019

IB Economics syllabus: Microeconomics (negative externalities of consumption – solutions)

A great article from the Harvard Business Review about how to change people’s commuting behavior. This is not really suitable for a microeconomics IA, as it is not about a news event, but it’s still worth reading.

It talks about multiple negative externalities of consumption associated with car use, especially for those who drive to work alone, such as pollution: “24% of global energy-related CO2 emissions come from transportation” and a less motivated, more stressed workforce. It turned out that a whole set of “nudges” failed to achieve the required goals, so if firms really want to make a difference, they should introduce more drastic measures.

Source of image: Jorg Greuel/Getty Images

Do you need a little boost with IB Economics?

Get help from an examiner: check out private lessons.

Looking for more articles?

Click here.

Will you pass the IB Exams???

Test your knowledge with the below quiz.

I’m taking the micro quiz
By | 2020-01-14T23:05:43+00:00 January 14th, 2020|Micro|Comments Off on How (not to) change people’s commuting behavior

About the Author:

My name is Daniel Szekely and I work as an IB Economics tutor, examiner and teacher. Having earned an MA degree in Economics at the University of Aberdeen, I started my career as a financial analyst at Morgan Stanley, one of the largest investment banks of the world. Yet, despite the promising career prospects of the banking industry, I decided to make a larger social impact by becoming a teacher. Currently, I teach IB Economics at SEK Budapest International School and have been an examiner for over 6 years. I started EconDaddy as a simple blog to share great articles with my students and others taking IB Economics around the world to use for their commentaries. Being a practicing IB Economics tutor, I have first hand insight into the most common mistakes of students, so the EconDaddy blog now also provides exam and commentary writing tips.

By continuing to use the site, you agree to the use of cookies. more information

The cookie settings on this website are set to "allow cookies" to give you the best browsing experience possible. If you continue to use this website without changing your cookie settings or you click "Accept" below then you are consenting to this.

Close