How (not to) change people’s commuting behavior

//How (not to) change people’s commuting behavior

How (not to) change people’s commuting behavior

Harvard Business Review: Why It’s So Hard to Change People’s Commuting Behavior

Article published: Dec 24, 2019

IB Economics syllabus: Microeconomics (negative externalities of consumption – solutions)

A great article from the Harvard Business Review about how to change people’s commuting behavior. This is not really suitable for a microeconomics IA, as it is not about a news event, but it’s still worth reading.

It talks about multiple negative externalities of consumption associated with car use, especially for those who drive to work alone, such as pollution: “24% of global energy-related CO2 emissions come from transportation” and a less motivated, more stressed workforce. It turned out that a whole set of “nudges” failed to achieve the required goals, so if firms really want to make a difference, they should introduce more drastic measures.

Source of image: Jorg Greuel/Getty Images

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By | 2020-01-14T23:05:43+00:00 January 14th, 2020|Micro|Comments Off on How (not to) change people’s commuting behavior

About the Author:

My name is Daniel Szekely and I work as an IB Economics tutor, examiner and teacher. Having earned an MA degree in Economics at the University of Aberdeen, I started my career as a financial analyst at Morgan Stanley, one of the largest investment banks of the world. Yet, despite the promising career prospects of the banking industry, I decided to make a larger social impact by becoming a teacher. Currently, I teach IB Economics at SEK Budapest International School and have been an examiner for over 8 years. I started EconDaddy as a simple blog to share great articles with my students and others taking IB Economics around the world to use for their commentaries. Being a practicing IB Economics tutor, I have first hand insight into the most common mistakes of students, so the EconDaddy blog now also provides exam and commentary writing tips.

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