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Harvard Business Review: Why It’s So Hard to Change People’s Commuting Behavior

Article published: Dec 24, 2019

IB Economics syllabus: Microeconomics (negative externalities of consumption – solutions)

A great article from the Harvard Business Review about how to change people’s commuting behavior. This is not really suitable for a microeconomics IA, as it is not about a news event, but it’s still worth reading.

It talks about multiple negative externalities of consumption associated with car use, especially for those who drive to work alone, such as pollution: “24% of global energy-related CO2 emissions come from transportation” and a less motivated, more stressed workforce. It turned out that a whole set of “nudges” failed to achieve the required goals, so if firms really want to make a difference, they should introduce more drastic measures.

Source of image: Jorg Greuel/Getty Images

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