Harvard Business Review: Why It’s So Hard to Change People’s Commuting Behavior
Article published: Dec 24, 2019
IB Economics syllabus: Microeconomics (negative externalities of consumption – solutions)
A great article from the Harvard Business Review about how to change people’s commuting behavior. This is not really suitable for a microeconomics IA, as it is not about a news event, but it’s still worth reading.
It talks about multiple negative externalities of consumption associated with car use, especially for those who drive to work alone, such as pollution: “24% of global energy-related CO2 emissions come from transportation” and a less motivated, more stressed workforce. It turned out that a whole set of “nudges” failed to achieve the required goals, so if firms really want to make a difference, they should introduce more drastic measures.
Source of image: Jorg Greuel/Getty Images
Do you need a little boost with IB Economics?
Get help from an examiner: check out private lessons.
Looking for more articles?