Bloomberg: Booking.com agrees to EU demands to change travel offers
Article published: Dec 20, 2019
IB Economics syllabus: Microeconomics (theory of the firm, monopoly power)
This article shows how one of the largest European travel fare aggregagator website uses aggressive and not too fair tactics to make users book reservations through their website. More specifically, the article is about the fact that they have worked closely with the European Commission and the Netherlands Authority for Consumers and Markets in order to stop such unfair tactics and to provide clearer information for their users, and as a result decrease the negative effects of asymmetric information.
Source of image: REUTERS/Pascal Rossignol
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