As sales decline, reform is on the way for McDonald’s

USA Today: McDonald's sales continue to slide Article published: Mar 9, 2015 - out of date: no longer suitable for your IB Economics commentary IB Economics syllabus: Microeconomics With declining sales, McDondald's plans to increase its brand loyalty/recognition by "enhancing the restaurant experience" to "reassert McDonald's as a modern, progressive burger company." You can show a decreased [...]