A Starbucks store is seen in New York

Reuters: Starbucks’ U.S. shops turn to coconuts as non-dairy demand soars

Article published: Feb 4, 2015 – out of date: no longer suitable for your IB Economics commentary

IB Economics syllabus: Microeconomics

As consumer tastes have changed Starbucks is now offering coconut milk next to soy milk. Also while there is a growing demand for coconut milk, soy milk sales are expected to decrease in the future.

Source of image: Eric Thayer, Reuters

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