USA Today: McDonald’s sales continue to slide
Article published: Mar 9, 2015 – out of date: no longer suitable for your IB Economics commentary
IB Economics syllabus: Microeconomics
With declining sales, McDondald’s plans to increase its brand loyalty/recognition by “enhancing the restaurant experience” to “reassert McDonald’s as a modern, progressive burger company.” You can show a decreased demand for the products of the firm and follow by showing the demand curve getting steeper if the planned actions are successful.
Source of image: Spencer Platt, Getty Images