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USA Today: McDonald’s sales continue to slide

Article published: Mar 9, 2015 – out of date: no longer suitable for your IB Economics commentary

IB Economics syllabus: Microeconomics

With declining sales, McDondald’s plans to increase its brand loyalty/recognition by “enhancing the restaurant experience” to “reassert McDonald’s as a modern, progressive burger company.” You can show a decreased demand for the products of the firm and follow by showing the demand curve getting steeper if the planned actions are successful.

Source of image: Spencer Platt, Getty Images

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