As sales decline, reform is on the way for McDonald’s

//As sales decline, reform is on the way for McDonald’s

As sales decline, reform is on the way for McDonald’s


USA Today: McDonald’s sales continue to slide

Article published: Mar 9, 2015 – out of date: no longer suitable for your IB Economics commentary

IB Economics syllabus: Microeconomics

With declining sales, McDondald’s plans to increase its brand loyalty/recognition by “enhancing the restaurant experience” to “reassert McDonald’s as a modern, progressive burger company.” You can show a decreased demand for the products of the firm and follow by showing the demand curve getting steeper if the planned actions are successful.

Source of image: Spencer Platt, Getty Images

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By | 2017-08-23T10:57:02+00:00 March 10th, 2015|Micro|Comments Off on As sales decline, reform is on the way for McDonald’s

About the Author:

My name is Daniel Szekely and I work as an IB Economics tutor, examiner and teacher. Having earned an MA degree in Economics at the University of Aberdeen, I started my career as a financial analyst at Morgan Stanley, one of the largest investment banks of the world. Yet, despite the promising career prospects of the banking industry, I decided to make a larger social impact by becoming a teacher. Currently, I teach IB Economics at SEK Budapest International School and have been an examiner for over 8 years. I started EconDaddy as a simple blog to share great articles with my students and others taking IB Economics around the world to use for their commentaries. Being a practicing IB Economics tutor, I have first hand insight into the most common mistakes of students, so the EconDaddy blog now also provides exam and commentary writing tips.

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